The Private Mortgage Market is made up of borrowers (on the demand side) who, for whatever reason, are unwilling or unable to borrower from banks or Securitised Lenders. These borrowers are sometimes called “non-conforming borrowers” because they did not conform to the bank’s Underwriting requirements. The supply side is made up of Private Finance Companies and Private Mortgage Lenders. The rates charged in the Private Mortgage Market range from 2-5% more than bank rates.